News and Articles

General Motors and American Doubles, a lack of vision!

Dec 15, 2005

By Jim Reffkin
December 2005
We have all read about the terrible situation General Motors is now in. They are doing so badly that they must lay off 30,000 employees, and even more important – they must pray …

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Tennis is now on the right “Path” in Tucson- and going national!

Dec 01, 2005

By Jim Reffkin
December 2005
All too often, parents envision their son or daughter to be the next Andy Roddick or Lindsey Davenport and unfairly accelerate their child’s positioning on the competitive tennis landscape. While some kids may view the …

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In a sea of competing sports, you’ve got to have the shiniest lure

Aug 15, 2005

By Jeff Brack
August 2005
We live in a world of high-speed, high-tech, instantaneous gratification. People want to know what you’re selling, how much it is, and they want to find out anytime they choose. And how do we ensure …

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An ace for Kantarian and an “unforced error” for tennis…

Aug 01, 2005

By Jim Reffkin
August 2005
Arlen Kantarian, our Chief Executive for USTA Professional Tennis, served an “Ace” when he came up with the US Open Series. It hasn’t taken the media long to grasp Arlen’s innovative marketing effort to bring …

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A picture is worth a thousand words…

Mar 01, 2005

By Jim Reffkin
March 2005
Tucson Arizona has the Tennis Channel! Finally, after a good deal of public support from our tennis community, Comcast has delivered this elusive product to many of our Tucson viewers.
Even though Cox, …

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It’s bad enough, but let’s remember…

Mar 01, 2005

By Jim Reffkin
March 2005
It’s bad enough that we lost the Davis Cup, but it’s even worse how it happened. Just think about it, we played in Carson, California, the home of our new West Coast “High Performance” training …

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Did we just get it?

Jan 01, 2005

By Jim Reffkin
January 2005
With High School tennis season upon us, there is good news in Arizona 4A Interscholastic Tennis – Arizona finally got it. For the first time in 4A Tennis, there will be an Arizona 4A State …

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The Russians are coming…

Sep 01, 2004

By Jim Reffkin
September 2004
Almost twenty years ago, I was doing some presentations at the USTA Tennis Teachers Conference in New York. The big buzz was the strong representation from Russia. We kept saying, where in the …

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Golf – Same Problems, Same Solutions…

Jul 01, 2004

By Jim Reffkin
July 2004
Golf and Tennis have always had one thing in common, they are both “Country Club” sports. But unfortunately, they have something much more important in common, they both currently have a lack of participation problem. …

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It’s working – We’ve doubled junior participation!

May 01, 2004

By Jim Reffkin
May 2004
The USTA Southwest is beginning to fulfill the goals of USTA National’s “Plan for Growth.” As the very first USTA section to introduce innovative events to our juniors, we have the potential of …

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